Meet Follain
Follain is responsible for putting better-for-you beauty on the map. Tara Foley founded the company in 2013, becoming the first exclusively-clean beauty retailer.
The brand then launched their namesake skincare line in 2019 that found instant success in retailers like Ulta Beauty, Goop and Anthropologie.
overview
Jacqueline Cooke Creative was initially hired to spearhead Follain’s holiday campaign. After a successful launch, JCC stayed on as a long-term thought partner, helping to build brand equity through partnerships, brand strategy, and content creation,
at a glance
+ Led creatve direction for campaigns, from holiday initiatives to limited edition drops with partners like Ilia.
+ One of the first to market on rolling out virtual events during the March 2020 shut down, partnering with talent like Lauren Scruggs Kennedy, Candice Kumai and Kate Arends
+ Launched Instagram Reels and TikTok strategy, achieving 500K+ views in the first month
+ Spearheaded monthly strategic brand activations with partners like The Sill, Summersalt. and Aurate
Despite the fact that we were confronting new business challenges daily in the chaos of 2020, Jacqueline maintained her great attitude and high energy, while working quickly and independently to bring us new, out-of-the-box creative concepts. She connects emotionally with our customer base and continues to find new ways for us to build brand equity in these changing times. I'm grateful to partner with her and always look forward to seeing what she comes up with next.
- Tara Foley, Founder of Follain
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