Meet Under Armour
Under Armour was founded in 1996 as a performance gear company. Today, the Brand is committed to inspiring athletes with performance solutions they never knew they needed and can’t imagine living without.
overview
Jacqueline Cooke Creative was hired to creative direct a co-branded campaign with Under Armour and media company HerCampus.
at a glance
+ The campaign, titled “Why We Play” featured interviews with 10 women shaking up the narrative of what it means to be a college athlete
+ Activation included video as well as on-campus events geared toward helping college women find their unique strength
